The UK’s community bank, Metro has appointed two new PR agencies to its roster – Cow and Launch.
“After a competitive pitch, we are delighted to be working with Cow and Launch on a series of community based projects”, explains Tina Coates, Metro’s corporate affairs director. “Both agencies have demonstrated a great understanding of our business with creative and ingenious ideas which we look forward to bringing to life. As we emerge from the pandemic, Metro’s role at the heart of local communities is greater and more important than ever and we’re keen to step up our consumer engagement.”
Launch’s first project, which kicks off immediately, showcases the role of Metro and its colleagues in communities up and down the country – in an integrated execution involving research, experiential, content and local store activation.
Johnny Pitt, Launch’s Founder comments; “When you mention Metro, you think of a challenger brand, famous for ripping up convention, coin machines and dog bowls. The Bank has moved on massively over the last few years and the community story is a fun, relevant and important one to tell.”
Sian Morgan, Cow founder said: “Metro’s disruptive approach and challenger mindset matches our longstanding, brand building creative work for household names in the personal finance sector. We’re excited to be working with Metro and have big plans lined up to help put a smile back on people’s faces. These are uncertain times for everyone from savers to SMEs and the upbeat, engaging Metro proposition, complete with its place on the high street, can be at the vanguard of rebuilding confidence and bringing back the good times after long periods of lockdown."
The Launch team of six will be led by Launch COO Juliet Cameron and head of media, Yasmin Khostovan. Meanwhile, the Cow team will lead by founder Sian Morgan and creative directors Matt Wilcock and Mark Perkins.